OLA OLA

HOME COLLECTION

CAMPAIGN

directed and Produced by me

THE IDEA

It was important for me to reflect the originality and uniqueness of the Ola Ola brand. The DNA of the brand is determined by the unusualness of complex combinations of fabric prints, as well as non-standard clothing designs.

So, I got the idea to make unusual frames with visual illusions - take vertical frames and turn them into horizontal ones and vice versa.

Of course, since this collection is dedicated to the "HOME" line, I focused on the artistic component - the scenery and set design convey the atmosphere of home comfort.

But Ola Ola is a holiday, it is bohemia. Therefore, shots taken on film appear, as if taken at a cozy house party.

PHOTOS CAMPAIGN

ADDITIONAL VIDEOS

At the request of the client, I created several additional videos for social networks, which I shot in a vertical format.

PRODUCTION. BACKSTAGE

THE INSPIRATION

In search of references, I relied primarily on the idea of shooting - the visual illusion of inverted frames. But also, it was important for me not to lose the idea of home comfort, as well as a holiday and easy tomfoolery.