produced and developed by me
For the presentation of the Ola Ola brand spring-summer 2021 collection, I created an art installation.
In a confined space, a bus stop, a gas station, and huge storefronts with mannequins appear. In the center of the hall there are traffic cones, organizing an art object created from mannequins. All decorations are made metaphorically. These are conventional objects that we see in real life. Graffiti is found in prints and embroideries in the clothes of the new collection. Thus, an intuitive contrast arises.
about idea
The new SS 2021 collection has been inspired by movement and search. Navigators, maps and road signs guide our way and don't let us get lost wherever we are. The prints specially designed for the collection reflect our everyday life. Highways and road signs, time and speed trackers, graffiti, smartphone calls, chats and personal playlists merge into a single endless pattern, a pattern of life in a big city. A ride at a speed of 90 km / h, a party in a club at a rate of 106 beats per minute, a distance of 30 minutes, these figures hypnotize us in the moment and save memories for the future.
That is why I decided to focus on the theme of "movement" in this installation
process
I developed the general concept of the entire installation, created drawings and 3D visualizations.
After that, I started drawing out the drawings and laying them out to make the cardboard cutout.
After all the blanks were ready, we assembled the decorations and handed them over to the artist for graffiti painting.
The decorations are created in such a way that they can be disassembled and conveniently transported to the venue of the event.
The process of installing decorations on site
