ART-Directed & Produced by me
Port Art Fair is a contemporary art fair. In the 2025 season, the OLA OLA clothing brand presented its corner. As an art director, I created the corner for the brand.
I wanted to make not just a beautiful corner, but an art object, an installation, a statement that you want to approach and touch. I wanted the installation to not just represent the brand, but to convey its feeling.
The huge table turned out to be “inflated” - like an air cushion or a giant inflatable ball. It is voluminous, almost clumsy, but at the same time it looks light, soft, cozy and inviting. Contrasts are an important part of the OLA OLA7 aesthetics. Therefore, the theme of contrasts continues in this installation - a combination of massive and naive, architectural and playful.
The blue color is deep, clean, a little alien, calm, but also bold. It is about an inner feeling, about silence, calm, but also about the rolling inspiration. Against the background of the noise of the fair, it works as a visual pause. It doesn't scream, but attracts and envelops.
Next to the table is the same inflated pouf, above it are huge fabric balls. And on the table itself is an inflated textile flower, as a final accent. All this is a continuation of the brand's DNA
